Hullabaloo Typography
Sweet Escape Collection
Hullabaloo Social Media Promo Post
Hullabaloo Social Media Promo Post
Brand | Yellowcake Shop
Creative Director | Valerie Mayen
Graphic Designers | Fizz Creative and Cheyenne Battle
Photographer | Rachel Feinstein
Yellowcake Shop is a fashion brand based in Cleveland, OH and is run/owned by Valerie Mayen, a Project Runway alumna (Season 8 and All Stars 5). For 7 years Valerie put on a yearly fashion show, Hullabaloo, to show her collections. Her 2018 collection, Sweet Escape, was shown in the final Hullabaloo.
From February 2018 - May 2018 Cheyenne interned for Yellowcake Shop as a Graphic Design Intern. Partnering with Fizz Creative to bring to life Valerie Mayen's vision. Cheyenne created the advertisements, flyers, and fonts for the Hullabaloo fashion show.